(Quick confession re: my stupidity - I did not make the Friday/FryDay connection until I read a Chik-Fil-A tweet out loud to my roommate and actually said the word "FryDay". In my defense, my roommate also didn't realize it was a homonym until I said it to him.)
Chik-Fil-A made no secret that the FryDay campaign was to introduce people to Heinz's new "Dip and Squeeze" ketchup packets which not only promised to dispense three times as much ketchup as a regular Heinz ketchup packet, but also allow the user to dip or squeeze the ketchup contained within. But I'm not writing this to question the promises Heinz is making with this new ketchup vehicle, I'm more curious about the motivations for bringing this ketchup capsule into the picture.
One of my favorite things about Chik-Fil-A (despite it being by far the best "fast food" franchise that exists on the face of the Earth) was how they allowed you to take as many ketchup packets as you liked. The last time I had went to Chik-Fil-A before this afternoon was the first time I had been introduced to the new "Dip and Squeeze" packets.
The new packets (pictured above), like their name indicates, can be used to dip fries in or squeezed to pour out the ketchup ala the old packets. Now I have no problem with these new packets, what concerns me is how the Chik-Fil-A I frequent no longer has the tray of ketchup packets that allowed people to take as many as they wanted. Now patrons are forced to ask for ketchup as if it were mayonnaise or one of the various delicious sauces Chik-Fil-A offers. To me, this is just a needless nuisance in the ordering process.
You may be wondering where the conspiracy theory is in all of this so here goes: I propose that Chik-Fil-A (or perhaps Heinz since this is their ketchup innovation) came to the conclusion that an unacceptable amount of ketchup was going to waste by leaving out hundreds of packets for the taking. I'm thinking they used the introduction of the "dip and squeeze" packets as an opportunity to remove the tray of old school packets and that "Free FryDay" was a way to distract the masses from this change by offering a free order of fries for a few hours. Now maybe this is only the case at my local Chik-Fil-A and I am completely overreacting, but I fear this is not the case. No longer will I be able to take entirely too much ketchup and debate whether or not it's worth putting the extra packets at the end of my meal back where they came from (my reasoning being they may think somebody putting packets back in the tray is shady), but at least it'll be much easier to dip my fries from here on out I suppose.
1 comment:
I hope you're happy to hear that the Chik-fil-A in St Pete Beach had the new ketchup out in trays to have as many as you can grab.. Hope your local is following suit..
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