Thursday, January 15, 2009

Yet Another Observation From The Supermarket


It seems like every time I make a trip to the supermarket there is something that catches my eye and makes me feel the need to comment on it. If I ever wanted to guarantee daily updates here, I should move into the supermarket, or at least make it a point to go there daily. Of course this is completely disregarding that fact that I would be watching Jeopardy right now if it weren't being preempted by a special report on the plane that ended up in the Hudson River this afternoon.

But what I want to talk about is the new cartons for Tropicana Orange Juice. While there has been more than one change over the years to the packaging for Tropicana, it has always been easy enough to tell what kind of orange juice there was inside. There was little to no confusion between pulp-free, lots of pulp, low acid, extra calcium, etc. The new carton, however, does not do a good job of letting the consumer discern whether or not they are getting the orange juice they prefer. The only difference between the cartons is now just a colored strip running across the top and a little bit of text on the main part of the carton. The color-coding of the cartons is no more. As a result of this, I almost ended up picking up orange juice with pulp in it today. I hate pulp.



In much better news, Variety has reported that Idris Elba (best known for playing Stringer Bell on The Wire) will be in six episodes of The Office later this season. Anyone familiar with The Wire knows that Stringer Bell was a great character and, more importantly, Idris Elba did a great job playing him. It should be interesting to see what he can bring to The Office especially considering that the last Wire alum to be on the show, Amy Ryan (playing Toby's HR replacement Holly) was hilarious on the show.

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